Book Club · 33 books
Dylan's picksIn the order I would read them.
Not everything here is a marketing book. Some just broaden how you think, and that compounds into business and life. The list grows and the order shifts as I read more; not every book I read makes it on.
- #1
Thinking, Fast and Slow
Daniel KahnemanOpens your eyes to the cognitive biases we all carry so you can catch them and improve your thinking.
Recommended byDylan
- #2
Fooled by Randomness
Nassim Nicholas TalebDrastically improves your grasp of the fact that we don't know what we don't know. Stop thinking in absolutes. The Black Swan and Antifragile build on this approach.
Recommended byDylan
- #3
The Diary of a CEO
Steven BartlettAbsolutely chock full of useful pieces of knowledge on marketing and life.
Recommended byDylan
- #4
- #5
The Almanack of Naval Ravikant
Eric JorgensonFull of useful ideas. My biggest takeaway: leverage. Stop trying to do it all yourself; delegate, hire and use AI to maximise your impact.
Recommended byDylan
- #6
- #7
Never Enough
Andrew WilkinsonA refreshingly honest founder story about ambition, luck and what chasing more actually costs.
Recommended byDylan
- #8
- #9
The Everything Store
Brad StoneHow Amazon was built. Great on Bezos's long-term approach and the grind behind it.
Recommended byDylan
- #10
$100M Leads
Alex HormoziHormozi gives a ton of useful strategies for getting strangers to see what you sell. A must read for founders.
Recommended byDylan
- #11
$100M Offers
Alex HormoziThe other half: make an offer so good people feel stupid saying no. Same density of useful strategies.
Recommended byDylan
- #12
Why We Sleep
Matthew WalkerAll the reasons you should stop pulling all-nighters and actually focus on your sleep.
Recommended byDylan
- #13
Cashvertising
Drew Eric WhitmanAn oldie but a goodie. A little monotonous to read, but packed with direct-response fundamentals.
Recommended byDylan
- #14
Cashvertising Online
Drew Eric WhitmanThe online follow-up. Same deal: monotonous in places, a lot of good information.
Recommended byDylan
- #15
Dopamine Nation
Anna LembkeAn interesting read on habit formation. If you want to break a bad habit, start here, then Atomic Habits and Indistractable by Nir Eyal.
Recommended byDylan
- #16
The War of Art
Steven PressfieldA great book on developing a professional mindset for your endeavours.
Recommended byDylan
- #17
Turning Pro
Steven PressfieldThe follow-up to The War of Art: what changes when you stop dabbling and turn pro.
Recommended byDylan
- #18
- #19
Thinking in Bets
Annie DukeA little redundant if you've read Kahneman and Taleb, but still a great read from a great poker player who teaches thinking in percentages.
Recommended byDylan
- #20
The Paradox of Choice
Barry SchwartzMore options doesn't equal more conversions. In fact it often leads to fewer.
Recommended byDylan
- #21
Predictably Irrational
Dan ArielyPairs with The Paradox of Choice: we don't choose the way we think we do.
Recommended byDylan
- #22
- #23
- #24
The Millionaire Fastlane
MJ DeMarcoAbsolutely love the approach this book encourages. Building businesses is a form of investment; don't let people tell you otherwise.
Recommended byDylan
- #25
Games People Play
Eric BerneAnother oldie but a goodie. A great book on psychology.
Recommended byDylan
- #26
- #27
Positioning
Al Ries and Jack TroutA staple in advertising. A monotonous read, but some good tidbits of information.
Recommended byDylan
- #28
Ogilvy on Advertising
David OgilvyQuite a bit dated, but there's solid information in there. A good read if you want to run a marketing agency.
Recommended byDylan
- #29
How to Win Friends and Influence People
Dale CarnegieAlso dated, but the fundamentals still hold.
Recommended byDylan
- #30
The Art of Strategy
Avinash K. Dixit and Barry J. NalebuffA great book if you want to learn game theory, though light on practical strategies for daily life.
Recommended byDylan
- #31
Can't Hurt Me
David GogginsNot marketing at all, but great for building the desire to improve and push yourself. Take the lessons and it will improve your life.
Recommended byDylan
- #32
How to Win at the Sport of Business
Mark CubanA little short, but an inspirational story with tidbits of good advice.
Recommended byDylan
- #33
Poor Charlie's Almanack
Charlie MungerGreat advice on improving your thinking by taking a multidisciplinary approach.
Recommended byDylan
































