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Book Club · 33 books

Dylan's picksIn the order I would read them.

Not everything here is a marketing book. Some just broaden how you think, and that compounds into business and life. The list grows and the order shifts as I read more; not every book I read makes it on.

@dylan_builds
  1. #1

    Thinking, Fast and Slow

    Daniel Kahneman

    Opens your eyes to the cognitive biases we all carry so you can catch them and improve your thinking.

    Recommended byDylan
  2. #2

    Fooled by Randomness

    Nassim Nicholas Taleb

    Drastically improves your grasp of the fact that we don't know what we don't know. Stop thinking in absolutes. The Black Swan and Antifragile build on this approach.

    Recommended byDylan
  3. #3

    The Diary of a CEO

    Steven Bartlett

    Absolutely chock full of useful pieces of knowledge on marketing and life.

    Recommended byDylan
  4. #4

    Alchemy

    Rory Sutherland

    Want to know why Red Bull intentionally tastes bad, or why Nurofen sells the same product in different packaging? Some brilliant marketing approaches and their effects.

    Recommended byDylan
  5. #5

    The Almanack of Naval Ravikant

    Eric Jorgenson

    Full of useful ideas. My biggest takeaway: leverage. Stop trying to do it all yourself; delegate, hire and use AI to maximise your impact.

    Recommended byDylan
  6. #6

    Shoe Dog

    Phil Knight

    Nike's origin story from the founder himself. Inspiring, and full of the struggles you never see from the outside.

    Recommended byDylan
  7. #7

    Never Enough

    Andrew Wilkinson

    A refreshingly honest founder story about ambition, luck and what chasing more actually costs.

    Recommended byDylan
  8. #8

    Elon Musk

    Walter Isaacson

    A close look at how Musk actually operates. Learn from the approach and the struggles; you don't have to copy the rest.

    Recommended byDylan
  9. #9

    The Everything Store

    Brad Stone

    How Amazon was built. Great on Bezos's long-term approach and the grind behind it.

    Recommended byDylan
  10. #10

    $100M Leads

    Alex Hormozi

    Hormozi gives a ton of useful strategies for getting strangers to see what you sell. A must read for founders.

    Recommended byDylan
  11. #11

    $100M Offers

    Alex Hormozi

    The other half: make an offer so good people feel stupid saying no. Same density of useful strategies.

    Recommended byDylan
  12. #12

    Why We Sleep

    Matthew Walker

    All the reasons you should stop pulling all-nighters and actually focus on your sleep.

    Recommended byDylan
  13. #13

    Cashvertising

    Drew Eric Whitman

    An oldie but a goodie. A little monotonous to read, but packed with direct-response fundamentals.

    Recommended byDylan
  14. #14

    Cashvertising Online

    Drew Eric Whitman

    The online follow-up. Same deal: monotonous in places, a lot of good information.

    Recommended byDylan
  15. #15

    Dopamine Nation

    Anna Lembke

    An interesting read on habit formation. If you want to break a bad habit, start here, then Atomic Habits and Indistractable by Nir Eyal.

    Recommended byDylan
  16. #16

    The War of Art

    Steven Pressfield

    A great book on developing a professional mindset for your endeavours.

    Recommended byDylan
  17. #17

    Turning Pro

    Steven Pressfield

    The follow-up to The War of Art: what changes when you stop dabbling and turn pro.

    Recommended byDylan
  18. #18

    The Winner Effect

    Ian H. Robertson

    Why one win leads to another.

    Recommended byDylan
  19. #19

    Thinking in Bets

    Annie Duke

    A little redundant if you've read Kahneman and Taleb, but still a great read from a great poker player who teaches thinking in percentages.

    Recommended byDylan
  20. #20

    The Paradox of Choice

    Barry Schwartz

    More options doesn't equal more conversions. In fact it often leads to fewer.

    Recommended byDylan
  21. #21

    Predictably Irrational

    Dan Ariely

    Pairs with The Paradox of Choice: we don't choose the way we think we do.

    Recommended byDylan
  22. #22

    Tribes

    Seth Godin

    Build products that people form communities around and fold into their identities.

    Recommended byDylan
  23. #23

    The Tipping Point

    Malcolm Gladwell

    Understand how things take off.

    Recommended byDylan
  24. #24

    The Millionaire Fastlane

    MJ DeMarco

    Absolutely love the approach this book encourages. Building businesses is a form of investment; don't let people tell you otherwise.

    Recommended byDylan
  25. #25

    Games People Play

    Eric Berne

    Another oldie but a goodie. A great book on psychology.

    Recommended byDylan
  26. #26

    Mindset

    Carol S. Dweck

    Developing a growth mindset is a must in life. Read this to find out why.

    Recommended byDylan
  27. #27

    Positioning

    Al Ries and Jack Trout

    A staple in advertising. A monotonous read, but some good tidbits of information.

    Recommended byDylan
  28. #28

    Ogilvy on Advertising

    David Ogilvy

    Quite a bit dated, but there's solid information in there. A good read if you want to run a marketing agency.

    Recommended byDylan
  29. #29

    How to Win Friends and Influence People

    Dale Carnegie

    Also dated, but the fundamentals still hold.

    Recommended byDylan
  30. #30

    The Art of Strategy

    Avinash K. Dixit and Barry J. Nalebuff

    A great book if you want to learn game theory, though light on practical strategies for daily life.

    Recommended byDylan
  31. #31

    Can't Hurt Me

    David Goggins

    Not marketing at all, but great for building the desire to improve and push yourself. Take the lessons and it will improve your life.

    Recommended byDylan
  32. #32

    How to Win at the Sport of Business

    Mark Cuban

    A little short, but an inspirational story with tidbits of good advice.

    Recommended byDylan
  33. #33

    Poor Charlie's Almanack

    Charlie Munger

    Great advice on improving your thinking by taking a multidisciplinary approach.

    Recommended byDylan

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