Why the site exists
Advertising is hard because most advice is either a vendor talking their own book or a thread that vanishes. This site keeps the useful part: strategies that real founders ran, written up plainly, with the numbers they reported and a link to where they said it.
How the strategies are sourced
Every post in Organic and Paid starts with a public write up on Reddit, X, Indie Hackers or Hacker News. We read the original, summarise the tactic in our own words, report the numbers as the author's claims rather than as facts, and credit the person by name with a link back. If a source turns out to be a disguised pitch, it does not get published.
How the guides and tools are checked
The Skills Library and the AI skills are researched against platform documentation and dated. When a platform changes something, the guide gets an updated date and the change, not a fresh coat of paint. The free tools run entirely in your browser and store nothing.
How it is paid for
The board. Brands bid for a spot, the bid is the rank, and the board resets every 90 days. That money keeps everything else free and means there are no affiliate links, no sponsored posts and no gated "premium" tier. The board's own data feeds the rank cost calculator.
Get in touch
Corrections, a strategy that worked for you, or an ad you think belongs in the library: message @dylan_builds. Site: advertisingishard.com.