Free tools Small, fast, no sign-up.

Paste one line and see where it fits: Meta, Google, YouTube, TikTok, LinkedIn, X, Pinterest, Reddit, Amazon and more, with the 2026 limits.

Work out what a customer costs, what they are worth after margin, how many months until the ad spend comes back, and whether the ratio is healthy.

Enter your order value and variable costs, get the ROAS you need to stop losing money on every order, plus the number in Google's percentage and Meta's decimal.

Budget in, clicks, conversions, CPA and ROAS out. Or start from the conversions you need and get the budget. CPM to clicks converter included.

Enter the keyword difficulty, your domain rating and what content and links cost you, get a low and high estimate of what one ranking costs and how long it takes.

Every dated change across Google, Meta, Microsoft and ChatGPT ads in one table: what changes, when, what to do, and the source. Kept current.

Every Google Ads change this year in one running log: AI Max, Performance Max, Demand Gen, bidding, Shopping, measurement, policy and API sunsets, each dated, explained for a small account, and sourced.

Build tagged links with consistent source, medium and campaign names. Presets for the usual channels, lowercase by default, nothing sent anywhere.

Pick a spot on the board and see what it costs to take it right now, the clicks that position has earned this season, and what the same money buys on Meta or Google.