A founder who has been promoting software on TikTok wrote up his experiments, myths and failures for r/SaaS, and the post became one of the most upvoted of the month. The central claim: views and sales are different games.
Why 200 views on TikTok is not a shadowban
Use a personal or creator account rather than a business one, which loses most popular sounds. Pick one format and stick with it. Then accept the numbers: 30 to 200 views is not a shadowban, it usually means the content is not good enough yet, and a video that looks identical to a viral one often differs in tiny details like caption placement or pacing.
For conversions, he says tutorial style videos get fewer views but roughly ten times the sign ups. A screen recording, a green screen avatar over the app, or a finger guiding taps all work. Lead with the benefit in a relatable scene before the app name appears. The cheapest production format he sees in tech right now is buying short UGC reactions for a couple of dollars and stitching a tutorial after them. If you use creators, pay per view with an RPM and a cap rather than flat fees, and do not start with influencers on a small budget.
Why it works
A tutorial pre qualifies the viewer: anyone who watches someone click through a workflow already wants that outcome. Viral formats reach people who will never buy.
How to copy it
Record your screen with your phone, cut to the moment of payoff, post daily, and track sign ups per video rather than views. Copy the top videos of competitors before inventing your own.
Credit: u/No-Grand3283 on Reddit