Questions people ask
How do I calculate how many clicks my ad budget will get?
Divide the budget by the cost per click. 3,000 dollars at a 1.20 CPC is 2,500 clicks. Multiply clicks by your conversion rate for conversions, then divide budget by conversions for cost per acquisition. The calculator does the chain for you and shows the ROAS against your order value.
How much should I spend on ads per month?
Enough to get roughly 50 conversions a month per campaign, because that is where the platforms' bidding systems stabilise. Work backwards: 50 conversions at your conversion rate gives the clicks you need, times your CPC gives the budget. The reverse mode does exactly that.
How do I convert CPM to CPC?
Spend equals CPM divided by 1,000 times impressions. Clicks equal impressions times click-through rate. Effective CPC is spend divided by clicks. A 12 dollar CPM at a 1 percent CTR is a 1.20 effective CPC, which is the number to compare against a search campaign.
Where do the platform starting points come from?
They are typical figures for a small advertiser in 2026 and are labelled as starting points, not benchmarks. Costs vary enormously by industry and country. Replace them with your own account's CPC and conversion rate as soon as you have a week of data.