Questions people ask
What is the YouTube ad headline character limit?
15 characters for video action campaigns, which is the tightest headline limit on any major placement. Demand Gen and Performance Max video placements allow 30 character headlines and 90 character long headlines.
How long can a YouTube ad description be?
70 characters for video action campaigns, 90 for Demand Gen and Performance Max. The description sits under the headline in the companion card and on the mobile overlay.
What are the call to action limits?
10 characters for the call to action button. Two words, or one strong verb: Shop now, Get quote, Try free.
Do these limits apply to Shorts placements?
Yes. Ads in Shorts use the same video action or Demand Gen asset fields. The difference is that Shorts shows fewer of them, so the headline and the call to action carry the whole message.